In the midst of advertising agencies, practicing silk smooth manners, razor cut competition and stark professional relations, stands an exception known by the name of B.Y.Padhye Publicity Pvt. Ltd., more commonly known as BYP.

Having celebrated its Fifty First Year recently, BYP  has moved on with new plans, new zeal and new strength to meet new challenges, to cross new horizons and to conquer new summits. Being a closely held family business BYP   has created and maintained relations with its clients either from its inception or from the inception of client’s business.

Initially Mr. Balkrishna Yadnyeshwar, alias Dada, Padhye, formed a Proprietary Concern (1959) with his initials. BYP was literally run in the house, by the house, for the house. Dada looked after marketing and customer relations and his sister in law, Mrs. Jayanti Joshi, took care of the rest.

As the business grew the Proprietary Concern was converted into a Partnership Firm. Eventually, Dada's sons, Vijay, Dilip & Shriram  joined the firm and the business. They played different roles and shouldered different responsibilities, under the guidance of seniors.

In 1990 BYP bagged an award for the Best Radio Program and Spot from RAPA for Marathi feature film "Kalat Nakalat".

In 1999 BYP bagged another award for the Best Hindi Spot - Nandi Brand Agarbatti - Bugu Bugu.

Today, the third generation of the Padhye family is actively contributing in the expanding business. With 15 staff members, 2 managers and 6 Board Directors, B.Y. Padhye Publicity Pvt. Ltd. is servicing more than 450 clients.

BYP does not believe in just giving prompt and perfect service to its clients. It ensures that the client is benefited by the service provided by it. In doing so, it helps the client in drawing Media Plan, guides the client continually and keeps transmitting its comments & reactions, based on clients' feedback, to print & electronic media. BYP  gives `Value for Money' because it holds it's Morals above Money, it's Clients above Commission and it's Relations above Ratios.